Amanda Cassatt on Crypto’s Branding Problem, Scaling Serotonin, and Yapping

In today's episode, we feature a conversation with the strategist behind Ethereum's early marketing initiatives—Amanda Cassatt. She covers her career progression towards becoming the influential figure who helped establish Ethereum as a recognized name in technology, rather than just a hacker project (as it was in its early days).

Amanda takes us through her professional background from serving as ConsenSys CMO to establishing Serotonin, offering valuable perspectives on the distinguishing factors between successful and unsuccessful web3 ventures.

We also discuss current landscape surrounding token launches, strategies to reach new audiences, how to think about launching brands in crypto, the problem of communication without substance in the industry, and Amanda's insights into the future technological stratification expressed as positioning "above or below the API line."

This one got spicy, and trippy. It was fun.

This discussion reveals the core components required to develop a successful crypto brand during a time where the space is littered with projects that offer surface-level activity without meaningful value or strong foundation.

We don’t love being cynical, but sometimes you need to call a spade, a spade.

We did that today. Enjoy.

The Rollup