How Abstract Plans to Dominate Consumer Crypto
An interview with Luca Netz about his vision of onboarding the next wave of crypto users
Welcome to back to the live studio podcasts from Singapore for EigenLayer Unlocked, this time for a conversation with Luca from Abstract with a focus on building the next era of consumer-friendly blockchain experiences.
As you know, we have been quite bullish on chains which are usecase-specific with a target market and segment of focus. Abstract is designed to prioritize user experience, aiming to be the leading chain that truly puts consumer needs at the forefront.
As early supporters of Pudgy Penguins and Luca, we don't think there's many better teams positioned to carve a blue ocean in this market.
Luca's vision includes creating what he calls a “Crypto Disneyland” – a place where onchain experiences enable engaging, fun, and user-friendly applications for the everyday person. It’s a bold shift in approach, one that moves away from the typical DeFi-centric models.
At the heart of Abstract’s strategy is a “consumer portal” that unifies applications, providing a seamless journey for users from discovery to interaction.
This streamlined approach is all about removing the barriers that typically cause high user drop-off rates in crypto, making it easy for anyone to navigate from one application to another.
We also discussed their collaboration with Eigenlayer, specifically for EigenDA. Luca mentioned he wants Abstract to focus on user-facing distribution while leaving the backend infrastructure needs to Eigenlayer’s infra stack. They will also utilize ZK Sync's elastic chain interoperability infra.
As Abstract gears up for its mainnet launch, Luca envisions a crypto ecosystem focused on everyday people is the next logical step to bring meaningful, mainstream adoption to the space.
Enjoy.
The Rollup