How Programmable IP Could Save Creators From Big Tech with S.Y. Lee

The intellectual property market is worth an estimated $62 trillion. But with AI endlessly creating new variations and evolving on its own, the question of "who owns what?" has never been more complex.

This week, we’re sitting down with S.Y. Lee, co-founder of Story Protocol, to dive into what programmable IP really unlocks and the biggest misconceptions about digital ownership.

As AI generates infinite possibilities and self-improving agents upgrade themselves, how do we even start thinking about attribution and ownership?

This is no longer just a hypothetical issue. The choices we make now will shape whether creators can truly own their work (or if it all gets swallowed up by those with the biggest models).

Time to jump in.

The Rollup