Ethereum

How To Unify The Ethereum Community

August 7, 2024, 6:37 PM
How To Unify The Ethereum Community
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Ethereum’s Marketing, Messaging, and Community Misalignment Situation

Ethereum is as divided and fragmented as it has ever been. Between rollups, MEV debates, and the lack of performance at the base layer, we are seeing a lot of discourse around abrupt changes.

However, is this really something the community can't rally around and form a solution?

We think it is.

So, in today's pod we dive into an often-overlooked aspect of Ethereum—its marketing and community building from the top down.

We were joined by Emmanuel Awosika to discuss how Ethereum's decentralized nature has led to fragmented messaging, making it difficult to resonate with diverse groups within the ecosystem. We’ll explore why the narrative around “ultrasound money” might not be doing Ethereum any favors and why some believe the network needs to embrace a broader, more inclusive message.

We also touched on how Vitalik has identified three distinct subcultures within Ethereum—Cypherpunks, Degen Traders, and Regens—each with unique incentives, complicating the unification under a single narrative.

In this light, we discussed the debate over whether Ethereum should make changes to its base layer, which Emmanuel advocated for thoughtful upgrades to maintain competitiveness. The other key concept we address is whether or not all onchain activity be pushed onto rollups, or if Ethereum mainnet should still play a vital role for certain applications?

Finally, we addressed the issue of Ethereum’s elitist perception as a result of MEV>

Today’s discussion offers a thought-provoking look at where Ethereum is headed and what needs to be done to keep it cool, relevant, and inclusive. Enjoy.

The Rollup