Jason Yanowitz on The New Era of Attention, Creators, and Media

Jason Yanowitz, co-founder of Blockworks, joins us today to unveil his frameworks for how crypto media has evolved into multi-million dollar information empires.

We discussed:

- Why Crypto CPMs Are Higher Than Trad Media

- The "Messy Middle" That Kills Most Media Companies

- How The House-of-Brands Strategy Really Works

- Why People Follow Personalities, Not Publications

- Onchain IPOs: The Future of Media Exits?

- Using AI To Systemize Your Business

We also covered the new age of attention, mediums of content, and how Jason is thinking about the future of tokenizing real companies.

Let's get into it.

The Rollup