Why 2025 is The Year Crypto Goes Mainstream
Why onboarding stops at swapping—and what comes next
Getting into crypto has never been simpler – but are we keeping users around?
In our chat with Seb from Sophon, we explore why most newcomers don't venture past basic trading, despite straight forward onboarding from apps like Phantom and Moonshot.
Seb proposes a fresh take: instead of focusing on speculation, use ZKTLS to seamlessly bring real-world data onchain. Users stick with familiar apps while crypto powers things behind the scenes – no wallet management or steep learning curves required.
This approach could drive adoption through gaming, entertainment, and social platforms, naturally turning casual users into active participants. The key hurdle? Getting apps to collaborate rather than compete for user lock-in.
Let's break it down.
The Rollup